5 Door-Opening Strategies That Corporate Decision-Makers Hate — And What to Do Instead
Stop losing B2B opportunities before they start by trading aggressive outreach for a trust-based “Go First” strategy that positions you as a high-value expert rather than just another vendor.
The Consultant’s Guide to Unlocking B2B Urgency and Winning Clients
Stop using fake urgency. Use the A.C.T. framework to find the internal triggers that compel corporate leaders to hire consultants fast.
A Big Trend in Selling to B2B Clients from My Presentation with WarnerMedia & AT&T
Do you get the feeling things are changing fast in the B2B market right now? You’re right. After AT&T saw my content from another conference, they invited me to join them and WarnerMedia (owner of HBO, CNN, Warner Brothers, and about a dozen more of your favorite entertainment brands) to share brass tacks strategies at last week’s WBEC West 16th Annual […]
Client Cancelled Due to Coronavirus? 5 Things to Do…
I was recently in New York City, as a panelist on Yahoo Finance’s YFi PM live show. For a full hour, we discussed all things related to the breaking news: a notable drop in the financial markets. That market volatility, which has continued for more than a week, is driven by impacts of the coronavirus — and the fear surrounding it. […]
When the Road to The Top Is Blocked, Innovative Women Are Finding a New Boardroom… Their Own
But getting the financial rewards they deserve requires shaking off the corporate after-effect once and for all. The Needle Has Barely Moved for Women in Corporate Leadership I’m honored to have been invited by Entrepreneur to share my thoughts about the recent publication of Forbes’ “America’s Most Innovative Leaders” list — in which there was […]